The most common question in every cleaner community, asked at least weekly: "What do I charge?" The honest answer has three parts: the market table, your city factor, and three rules that most beginners skip. Here's all three.
These are flat rates per visit for a standard recurring clean, compiled from US industry pricing guides published in 2026:
| Home size | Standard clean | Typical duration |
|---|---|---|
| Studio / 1 bedroom | $75–$150 | 1–2 hours |
| 2 bedrooms | $100–$200 | 2–3 hours |
| 3 bedrooms | $140–$260 | 2.5–3.5 hours |
| 4 bedrooms | $220–$340 | 3–4.5 hours |
| 5+ bedrooms | $280–$450 | 4–6 hours |
| Service | Multiplier | What it means |
|---|---|---|
| First clean / deep clean | 1.5–2x standard | Grout, soap scum, baseboards, behind appliances. Always longer than a recurring visit. |
| Move-out clean | 2–2.5x, or $300–$650 flat | Empty home, inside cabinets, appliances, walls spot-cleaned. Walk through with photos before quoting. |
| Hourly (if you must) | $35–$75 per cleaner | Mostly for partial jobs. Flat rates win for everything recurring. |
The national table is a midpoint. Adjust it:
A home you've never touched takes 2–3 times longer than one on your route. If you quote one flat rate for "a clean," your first visit works at a loss. Quote the first clean at deep-clean rates, then let recurring visits carry the discount. Say this out loud when you book: clients accept it when it's explained before, not after.
Offer 15–30% off the one-time rate for weekly or biweekly schedules. A biweekly client at $140 is worth $3,640 a year without any cost to find them again. One-time jobs at full price feel profitable and quietly starve your calendar.
Phone estimates guess. Walkthroughs know. Ten minutes in the home tells you the grout situation, the pet hair volume, and the clutter level that doubles your time. The phrase that works: "For an exact price I need to see it for ten minutes. Without that, I can only give a range."
The Cleaning Business Launch Kit includes a Pricing Calculator spreadsheet with your city factor built in, a warning when a quote drops below minimum, plus the full pricing chapter and quote scripts. One-time $14.
Get the kit — $14